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MNA goes live with new ad system Knowledge Prospect
The MNA has become the first business to go live with Knowledge Prospect, the new ad booking system from sister company Press Computer Systems.
A successor to the advertising system ABS, Knowledge Prospect is a brand new advertising sales and customer management platform developed entirely in-house by the PCS team.
Knowledge Prospect went live at the MNA yesterday (Monday). It aims to deliver a customer first approach by streamlining workflows that will benefit management teams, finance, classified and field sales staff.
Knowledge Assist is also live to support the self-service generation and management of classified and template display ads.
The MNA is among the first of many existing ABS users to go live with Knowledge Prospect.
PCS has already secured two new customers, the first will be up and running later this summer and the second early 2019.
The platform, which was developed from the ground up, has an intuitive customisable interface and is browser based to allow real time remote working. It removes manual tasks and processes, leaving users free to maximise revenue opportunities and improve customer relationships.
PCS managing director Phil Walker said: “We have spent a lot of time making sure that Knowledge Prospect does what our existing and potential customers want it to do, so it is very exciting to have our first customer up and running.
“Prospect sits at the centre of our Knowledge portfolio and inter-operates with all our other solutions for editorial, advertising and circulation management.”
MNA Print MD Graeme Clifford said: “After researching an alternative to ABS, we found there was nothing suitable on the market to handle our business needs.
“After speaking to sister company PCS, we decided to take a partnership approach in developing Knowledge Prospect so it not only meets our requirements now and in the future, but also those of other publishers large and small, in an ever evolving market.”
Pictured: From left: Print MD Graeme Clifford, PCS head of development Simon Weare, advertising director Louise Burns and PCS MD Phil Walker
For more information on Knowledge Prospect, visit the Press Computer Systems website
