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Businesses given expert MNA Digital advice on raising profile online
A series of workshops to educate local business leaders on increasing their online activity has proved a resounding success – with more dates planned.
The free training was delivered by experienced professionals at MNA Digital – part of the Shropshire Star’s parent company Midland News Association.
Up to 30 businesses attended the Attract and Convert workshop held at Haughton Hall in Shifnal, which built on the success of an earlier event run for companies based in and around Wolverhampton.
The need to provide Shropshire’s SME business community with training in how to optimise their digital presence and increase revenue was highlighted during conversations between MNA staff and partners.
Andy Hill, MD of MNA Digital, said the event was created in response to the demand.
He said: “It was great to see so many businesses attend the free MNA Digital training.
“The Attract and Convert workshop was aimed at showing people how to grow their online business and what strategies to use to optimise marketing potential.
“It follows an event held earlier this year in Wolverhampton and both will become regular fixtures for business leaders throughout our area.
“In a competitive environment that sees more consumers making their buying decisions online, it has never been more important for businesses to have an effective digital marketing strategy.
“We covered areas such as reputation management, optimising a website for conversion, and how to measure the effectiveness of your business.
“Everyone left the workshop with some new knowledge that they could implement in their own firms.
“The event was a real success with great engagement from the delegates,” he added.
The next event will be held in Wolverhampton’s Casino 36 on June 27th.
Any businesses wishing to attend should contact Natalie Coughlan on 01902 319 292, email natalie@mnadigital.co.uk or visit mnadigital.co.uk for the latest event news.
